Did we misinterpret Malcolm Gladwell’s ‘Tipping Point’?

One minute the cart was up. The next minute, the cart was down. We wanted to make a big splash in arriving at Book'em's offices to donate a couple of carts worth of books to the organization which accepts and donates books to Metro area schools. This was not the splash we had in mind.

Book’em, Mostly Tomatos

No trip to Hawaii was necessary for Mostly Tomatos to Book 'em, Danno. We were able to Book 'em much, much closer